Esthederm on show
2024 edition
BRIEFING
Institut Esthederm is a French cosmetic brand, part of the NAOS group and internationally recognised for the quality of its products to maintain healthy skin. The brand wishes to establish itself on the Belgian market and more particularly through its various target groups to demonstrate the quality of its products.
CONCEPT
Kick Up set up a 100% women's tour across 7 prestigious golf courses in Belgium, called "Esthederm on Show". To preserve the institute atmosphere, we created a complete Esthederm experience with a Tiny House that traveled to each event, showcasing the expertise and products of the Institut Esthederm brand. Sharing experiences and creating lasting memories were the key aspects of this remarkable ladies' tour.
In addition to the Esthederm on Show, Kick Up enhanced Esthederm's visibility in the Belgian golf industry with a dedicated sponsorship activation program. The final awards ceremony was held in the prestigious Maison Delvaux, adding an extra touch of elegance to the tour's conclusion.
SKILLS
Sponsoring – Brand activation – Story telling – Branding – Web – Social media – Sports management – Catering – Experience – Event management
